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- #AVID MEDIA COMPOSER 5 PRO#
- #AVID MEDIA COMPOSER 5 SOFTWARE#
- #AVID MEDIA COMPOSER 5 TRIAL#
- #AVID MEDIA COMPOSER 5 SERIES#
![avid media composer 5 avid media composer 5](https://cdn.mos.cms.futurecdn.net/2jjXzfQRZv2Vur3UR6akr.jpg)
#AVID MEDIA COMPOSER 5 TRIAL#
See for yourself by downloading the trial version when it’s ready. And on the innovation front-wait ’til you try PhraseFind.
#AVID MEDIA COMPOSER 5 SERIES#
Use the Avid Artist series (formerly Euphonix) controllers (these same controllers can be used with Final Cut and Smoke too, by the way).
#AVID MEDIA COMPOSER 5 PRO#
Use Media Composer with Pro Tools hardware. Capture and output with AJA Io Express, a popular, cost-effective third-party card-one that works with other NLEs. It’s another major release and another key moment in the history of Media Composer. What!? The response was great, and customers showed their appreciation by upgrading and buying new seats.Īnd now, version 5.5 is being announced. Play back and edit ProRes in Media Composer! Use non-Avid hardware with Avid software. Version 5 supported QuickTime through AMA.
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The one that, according to those industry pundits in the magazines and blogs, put Media Composer and Avid back on the map. Oh, and more format support through AMA.Īnd then, the big one. It also had better audio integration with Video Satellite for Pro Tools users. Then version 4 introduced real-time broadcast-quality Mix and Match, making the open timeline more powerful than ever. And get all the metadata that Media Composer was so good at handling, making the editor (and the assistant’s) work much easier. 3.5 had the first implementation of AMA (Avid Media Access), and let users work natively with XDCAM and P2-no waiting, just edit. Media Composer was offered as a software-only product for the first time. Using optimized DX hardware over PCIe, and extracting all the power of new CPUs and GPUs, Media Composer performed better than ever (this was two years before Adobe’s Mercury was ever mentioned). Version 3 brought out a new high performance design, enabled by Avid Intelligent Architecture. Each release has delivered on the promise Avid made to listen. Media Composer 5.5 is the fifth release in two and half years. The features and capabilities in Media Composer have grown and expanded based on all that feedback. And make it work with Pro Tools, for crying out loud! But they also asked for openness and flexibility. And the messages were clear: editors and their colleagues in the industry asked for more of what had made Media Composer the best NLE available, namely productivity, collaboration, and stability. The loyal customers got lots of attention, but so did lots of other editors, including users of other products. Avid management was not only listening, it was actively seeking feedback.
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Customer advisory boards were established, direct channels to designers and engineers were opened, and employees hit the road. The product designers and managers got to work. Old thinking was discouraged, not tolerated. Decision makers at Avid were empowered to work for the customer. Well, it looks like there just might be some proof in the pudding. Could the once-dominant company in NLEs move quickly enough? Did it have the will to change, or was it just marketing-speak? Would customers have faith in the company that helped to make their careers flourish? Would the term “Avid editor” still have that great double meaning? In marketing, Avid talked about “New Thinking.” That sounded pretty good, but what did it mean, and was it too late? Listening was one thing, doing was another. The way things were done, and how much it cost to do them, could change overnight.
#AVID MEDIA COMPOSER 5 SOFTWARE#
Software capabilities were replacing dedicated hardware, and the flexibility that it offered meant change was accelerated. The old way of doing things, where a handful of companies and workflows were dominant, was coming to an end. The executive team was embracing a new philosophy in response to the incredible changes that the industry had seen. New management was learning about the industry Avid served and preparing the ground for the “new Avid” to grow. When I joined Avid in 2008, the company was in the midst of a complete overhaul. The first line in the ad copy is, “You asked-we listened,” and on the eve of yet another Media Composer release, I thought I’d expand on that idea. I helped to create and place the ad, so I’m familiar with it, but just like a piece any Avid user has created, it always looks different when it’s published. As I leafed through them, I came across an ad for Media Composer in CinemaEditor, the magazine of ACE (American Cinema Editors). I brought along some industry magazines, thinking the time between boarding and when they turn off the seatbelt sign could be used to catch up on what the “trades” are saying about the industry. I’m on a plane, on my way to London, where Avid will launch the next release of the Media Composer family of editing systems at Broadcast Video Expo.